Thai SELECT, Thailand's official mark of authentic cuisine, hosted Isan Elegance, a curated dinner spotlighting bold northeastern Thai cuisine, uniting top chefs from Kru, Hug Esan, Tha Phraya, and Fish Cheeks for an immersive culinary experience in New York City.
NEW YORK, NY / ACCESS Newswire / July 31, 2025 / Thai SELECT, the global culinary certification supported by Thailand's Ministry of Commerce, announces Isan Elegance: A Thai SELECT Experience, an exclusive dinner celebrating the bold flavors and cultural depth of Thai cuisine. Held on Tuesday, July 8, 2025, at the Tin Building Tasting Studio by Jean-Georges, the evening will spotlight the bold, rustic flavors of Thailand's northeastern region, through a curated four-course menu.
More than just a regional specialty, Isan cuisine captures the soulful, everyday flavors that fuel Thailand. This year's theme honors the herbaceous, spicy, and deeply rooted culinary traditions of Isan, where grilled meats, fermented ingredients, and sticky rice define the palette. Participating Thai SELECT-certified restaurants include Kru, Hug Esan, Tha Phraya, and Fish Cheeks, each presenting a unique interpretation of Isan cuisine, while upholding the authenticity and quality signified by the Thai SELECT certification.
The evening also features two Thai-inspired cocktails by Suwincha "ChaCha" Singsuwan from Bangkok Supper Club, a Michelin-recognized mixologist celebrated for her refined, memory-driven approach to flavor. With nearly two decades of international bartending experience, ChaCha's creations fuse Thai herbs and ingredients with modern mixology, thoughtfully designed to enhance each course and elevate the overall dining experience.
Isan Elegance highlights the bold flavors and cultural richness of Thai cuisine. Through this event, we aim to deepen global appreciation for authentic Thai food and celebrate the excellence of our Thai SELECT-certified restaurants," said Ketsuree Vijaranakorn, Executive Director of the Thai Trade Center New York.
The event is organized by the Department Of International Trade Promotion Ministry Of Commerce, Thailand, and Velvet.Co, and NU Media.
Special thanks to 55 Hospitality, Guilder's Gin, and Nuar NYC.
About Thai SELECT
Thai SELECT is a prestigious certification program established by the Ministry of Commerce of Thailand to recognize restaurants and packaged food products that uphold the highest standards of authentic Thai cuisine. The seal assures consumers of genuine Thai taste, quality ingredients, and traditional cooking techniques-whether at a neighborhood bistro or an upscale destination. Thai SELECT serves as a global ambassador for Thai culinary culture, guiding diners toward memorable, flavorful, and truly Thai dining experiences. Learn more at www.thaiselect.com.
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SOURCE: Thai SELECT
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