PMI U.S. Launches IQOS, an Electronic Nicotine Device, to Help Austinites 21+ Who Smoke Switch to a Better Choice

Following a successful pilot program in Austin, PMI U.S. is now offering its IQOS heated tobacco system to Austin residents age 21+. IQOS, the first heated tobacco system authorized by the U.S. Food and Drug Administration (FDA), significantly reduces exposure to harmful chemicals compared to cigarettes and other traditional tobacco products. PMI U.S. hosted demonstrations and guided trials for adults 21+ at the Austin MotoGP Red Bull Grand Prix of the Americas to showcase this better alternative to traditional cigarettes, which are the most harmful form of nicotine consumption.

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IQOS is commercially available at select mobile locations and through IQOS coaches in Austin. It will be available for purchase to legal-aged adults 21+ online in late April 2025. To learn more about IQOS and PMI’s portfolio of smoke-free products, visit www.pmi.com.

PMI U.S. is on a mission to improve public health by providing the 45 million nicotine consumers in the U.S. — 30 million of whom still smoke traditional cigarettes — with better alternatives.

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