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Los Angeles, CA - April 01, 2025 - BLVD United is setting the stage for the next major international collaboration with the launch of its own OTT platform, catering to a worldwide audience. This strategic move comes as anticipation builds for the highly awaited original docuseries, Love & KPOP. Following the success of groundbreaking K-pop collaborations—such as Bruno Mars X Rosé—Love & KPOP aims to push boundaries even further, highlighting musical collaborations by global superstars Chris Brown, Wiz Khalifa, and rapper YG.
BLVD United, exclusively distributed by Bungalo-Universal Music Group, is spearheading this ambitious expansion under the leadership of Founding Partner Jarell “Boog” Houston and Managing Partner & Chief Strategy Officer Damuer H. Leffridge, with Senior Partner & Head of Korean Relations Yong Jason Lee and Chief Investment Relationship Officer Aiden Yoon overseeing strategic management. Leffridge and Lee bring extensive industry experience, having collaborated with artists such as Chris Brown, Wiz Khalifa, YG, and Eric Bellinger.
Notably, BLVD United played a pivotal role in the historic comeback of the Billboard and Nickelodeon Kids' Choice Award-winning, multi-platinum group B2K, which earned a Billboard Tour of the Year 2020 nomination.
Building on this momentum, BLVD United has expanded its global footprint with the launch of BLVD Live TV, in partnership with Kiswe. This innovative collaboration will enable live broadcasts across 200+ countries, offering unprecedented reach in the entertainment industry.
Further solidifying its presence in the K-pop space, BLVD United was the exclusive driving force behind the live broadcast of the Korean Grand Music Awards, a premier K-pop event featuring NewJeans, Zero Base One, ATEEZ, Aespa, and Taemin.
“With this OTT platform, we are redefining entertainment and bridging cultures like never before,” said Yong Jason Lee, Senior Partner & Head of Korean Relations at BLVD United. “This launch marks a new era of global collaborations that bring fans closer to the artists and content they love.”
For more information about BLVD United’s OTT platform and upcoming content, visit https://blvdunited.io.
About BLVD United
BLVD United is a dynamic entertainment company at the forefront of global music and media collaborations. Exclusively distributed by Bungalo-Universal Music Group, the company specializes in content production, artist management, and live event broadcasting. With a strong presence in the K-pop and international music scene, BLVD United is committed to bridging cultures and redefining entertainment for audiences worldwide.
Media Contact
Company Name: BLVD United
Contact Person: Yong Jason Lee
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Country: United States
Website: https://blvdunited.io/