Disruptive Advertising has launched The Indispensable Marketer, a twice-weekly show hosted by CEO Jacob Baadsgaard and Head of Marketing Chad de Lisle that explores the "Trust Gap" between marketing leaders and CEOs.
Pleasant Grove, Utah--(Newsfile Corp. - September 23, 2026) - Disruptive Advertising has launched The Indispensable Marketer, a new show hosted by CEO Jacob Baadsgaard and Head of Marketing Chad de Lisle that focuses on the relationship between marketing leaders and their CEOs.
Disruptive Advertising CEO Jacob Baadsgaard and Head of Marketing Chad de Lisle host The Indispensable Marketer.
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The show is built around what Disruptive calls the "Trust Gap," the disconnect that can emerge when marketing leaders and CEOs do not share the same definition of business success. The show is aimed at marketing directors, vice presidents, and newly hired CMOs at $3 million to $50 million scale-ups who want to take a more strategic role in growth.
"I've hired six marketing leaders. Five of them didn't work out, and I used to think that was a hiring problem. It was a trust problem, and I owned half of it. Chad is the one who stayed, and this show is the conversation that got us there," said Jacob Baadsgaard, CEO of Disruptive Advertising.
"Every marketing leader I talk to is carrying the same thing in private. They can see the gap between what their CEO expects and what the team can actually deliver, and they think naming it will cost them," said Chad de Lisle, Head of Marketing at Disruptive Advertising. "It won't. Not naming it is what costs them."
Each episode is built around Disruptive's VSET framework: Vision, Strategy, Execution and Team. The framework is also the basis of the company's The Indispensable Marketer book and assessment.
The show follows a twice-weekly format, with episodes covering:
- Mondays: Jacob Baadsgaard and Chad de Lisle discuss one part of the VSET framework and its role in the relationship between marketing and business leadership.
- Wednesdays: Conversations with business leaders about how they addressed gaps between marketing, leadership and business goals.
The Indispensable Marketer is now available on YouTube through The Indispensable Marketer channel, Apple Podcasts, and on Spotify.
The agency will also release The Indispensable Marketer book on October 6, 2026, following a pre-launch event at 1PM EST on September 30. Save a seat at the Free Pre-Launch Event.
More information is available at www.indispensablemarketer.com/.
About Disruptive Advertising:
Utah-based Disruptive Advertising is a top performance marketing agency. Through paid media, paid social media, SEO, email marketing, analytics, and CRO, the firm collaborates with clients to develop scalable, responsible growth strategies. Its work focuses on aligning marketing execution with business goals to ensure spending drives results.
Media Contact:
Name: Chad de Lisle, Head of Marketing
Email: chad@disruptiveadvertising.com
Phone: 877.956.7510
Company Website: www.disruptiveadvertising.com
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