Articles from Nexxen International Ltd.

New roles to accelerate DSP adoption and scale Nexxen’s data-driven TV solutions

Native integration of generative AI in the Nexxen Data Platform builds on machine learning to automate and streamline campaign strategy development

Open and holistic approach to data is amplified by AI, more deeply connecting proprietary assets across Nexxen’s unified platform 

Data-driven, end-to-end platform enables marketing strategies that ensure compliance while maximizing impact across display, linear & Connected TV

Strategic partnership enhances advertiser engagement and monetisation in the growing U.K. streaming market

Strategic leadership hires enhance the company’s U.S. regional and global growth as well as its commitment to clients

By collaborating with publisher partners and DSPs, Nexxen saw an increase in spend on live sports packages, including a 315% increase from StackAdapt campaigns

Courses taught by programmatic experts from KINESSO, LG Ad Solutions, Tinuiti, Philo and H/L, among others

Accomplished media executive poised to enhance Nexxen's engagement with premium brands and holding companies

Beyond targeting, audience data is key to gaining insight that demystifies relevance for individual consumers

Advertisers can now discover, visualize and activate on premium supply through a centralized, streamlined interface.

First-of-its-kind audience extension partnership supports leading brands in creating connection and loyalty with travelers across critical stages of the consumer journey

Leveraging its proprietary Discovery platform, Nexxen has unearthed unique data on the Hispanic and Latine electorate in swing states and across the U.S.

Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet

Advanced technology enables advertisers to drive reach and connections across the music video network’s premium inventory, especially on CTV

Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss

The enhancement empowers brands and advertisers with aggregated and scaled viewership insights

Months after announcing expanded access to TCL FFALCON’s premium TV inventory, the companies solidify plans to help brands reach audiences across screens

Centered on elevating culture and talent development, Johnson's hire signals a new phase of strategic growth for the company and its employees