Articles from VideoAmp

VideoAmp is once again setting the tone for the Upfront season with the return of Vampfront 2025, an immersive evening that reflects the continued evolution of media measurement. Taking place on Tuesday, April 8 at Mercer Labs in New York City—a venue known for its striking blend of art and technology—the event mirrors the spirit of innovation that defines both the space and the company behind it. Vampfront will bring together leaders across the advertising ecosystem to explore how Big Data is driving scalable, flexible currency solutions in today’s cross-platform marketplace.

VideoAmp, a leading media measurement company transforming advertising, today announced VXP™ (VideoAmp Cross Screen Planner) the first-of-its-kind, next generation of media planning to help agencies and brands efficiently reach target audiences across linear TV, streaming and digital platforms.

VideoAmp, a media measurement company transforming advertising, has appointed Dan Donnelly as Head of Sports Strategy to accelerate growth for its sports practice and enhance the company’s measurement efforts within the industry.

VideoAmp, a media measurement company transforming advertising, today announced an extension of their long-term partnership with Paramount Global that continues to move the media landscape forward.

VideoAmp, a leading tech-first media measurement company transforming advertising, today announces it is forecast to guarantee $3 billion in currency by the close of 2024, marking over 880% YoY growth. In parallel, the Company has been deemed by the U.S. Joint Industry Committee (JIC) as ready for transaction in the category of Personified Demos for its Currency of Record for 2024-2025. A significant milestone, this comes off the heels of VideoAmp’s JIC certification as a national currency, a recognition received earlier this year.

VideoAmp, a leading tech-first media measurement company, today announced the launch of the next generation of the VideoAmp Platform, encompassing a full suite of APIs and enhanced dashboard experiences for seamless reporting and insights. An industry-first, the Company’s comprehensive cross-platform planning, audience measurement, outcome measurement and optimization solutions can now integrate directly into agencies’, brands’, and publishers’ systems, providing them with an end-to-end, adaptable solution to reach target audiences and drive better business outcomes at scale, all “Powered by VideoAmp™” .

VideoAmp, a leading tech-first media measurement company transforming advertising, today announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a range of verticals, including CPG, credit card, auto and pharmaceutical. The Company will now integrate data from outcome providers across these categories directly into its proprietary data and tech engine VALID™, to deliver faster, more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels.

VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to invest more in data-driven audience solutions, diversifying their media spend to broaden beyond legacy measurement. The company reports $1 billion in media dollars guaranteed on VideoAmp currency to date, showing 641% YoY growth and on track to reach $1.5 billion by year-end.

VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology and Analytics. Jensen’s addition comes as the company continues to prioritize efforts to bolster its cross-platform media measurement standards and compliance.

VideoAmp, a leading media measurement company revolutionizing advertising, today announced an industry-first strategic collaboration with Snap Inc. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution, enabling advertisers to make strategic budget allocations to efficiently reach audiences across linear TV, streaming and digital platforms.

VideoAmp, a leading media measurement company revolutionizing advertising, today announced the continued expansion of their leadership team with the promotions of Sharon Lee as Executive Vice President, General Counsel and Claudia-Celine Schachter as Executive Vice President of Finance and People, as well as the appointment of Melva Goffney Benoit to Vice President of Content Sports and Sales.

VideoAmp, a leading media measurement company revolutionizing advertising, today announced the strategic expansion of its senior Commercial Growth leadership team. The company will be bolstering its Agency and Advertiser efforts with the addition of three, key new hires: Amy Madden as Senior Vice President, Revenue and Growth; Jeff Schmidt as Senior Vice President of Advertisers; and Conor Burgess as Vice President of Agency Partnerships. Madden will lead the agency side of sales and Schmidt the brand side, with both reporting directly to Pete Bradbury, Chief Commercial and Growth Officer.

In a strategic move to solidify its standing as the leading modern measurement company, VideoAmp announces VAMPFRONT, an immersive event set to take place on March 19 at the Hall des Lumières in New York, NY.

VideoAmp, a media measurement company revolutionizing advertising, today unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data). VALID uses rigorous methodologies to measure and reach cross-platform audiences with increased precision and accuracy, benefiting advertisers with more efficient media spend that is designed to drive higher conversion rates, publishers with more accurate measurement that is intended to increase yield, and consumers with more relevant ad messaging.

As VideoAmp continues on its mission to redefine how media is valued, bought, and sold, the adtech pioneer today announces key updates to its leadership team that set the company on an accelerated path to growth. The changes reflect the company’s goal to streamline operations and dedicate focus to future growth and high-value partnerships in the year ahead. These strategic moves position VideoAmp to continue leading the rapid industry evolution in media measurement and advanced currencies.

VideoAmp today announced the release of its proprietary commingled Identity (ID) solution which integrates best-in-class identity assets from multiple providers into one graph, providing advertisers and content owners with greater assurance they are reaching the demo and advanced audiences they are targeting across platforms. As a privacy-safe solution to a cookie-less future, VideoAmp leverages clean room technology to safely ingest high-quality identifiers like hashed emails, signed-in users, IP addresses and device IDs in a way that never exposes a consumer’s personal identifiers to VideoAmp, its partners or clients. VideoAmp’s ID graph is supportive of advanced targets leveraging first-party data, providing clients with a comprehensive solution to reach and engage with their most valuable audiences across platforms. This identity solution, along with the use of VideoAmp’s big data solutions, underpin their advanced currency solution.

Hallmark Media announced today that it has added VideoAmp as a currency for transacting advanced audiences and demo guarantees. With this decision, Hallmark Media can leverage VideoAmp’s advanced currency solution to maximize the yield of its inventory and allow agencies and brands to transact on the most relevant consumers that are most valuable in driving business outcomes across screens.

Dentsu and VideoAmp announced today an industry leading activation enabling dentsu’s US media agencies to seamlessly guarantee strategic audience buys across seven major media portfolios including A+E Networks, FOX, Hallmark Media, NBCUniversal, Paramount and Warner Bros. Discovery, among others. Through dentsu’s Data Enabled Linear TV Activation (DELTA) platform, powered by VideoAmp’s leading big dataset, clients can now transact and guarantee on the same advanced audiences built within dentsu’s Merkury ecosystem that they currently plan and optimize against, with seven major publishers. This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

VideoAmp’s integration with Meta will now include lift measurement, enabling advertisers to assess the incremental impact of Facebook and Instagram ads on driving tune-in to TV content using randomized controlled trials (RCT) to determine conversion lift.

Byron Allen’s Allen Media Group (AMG) joined VideoAmp at the Cannes Lions Festival to announce a ten-year currency agreement in front of an intimate group of advertising industry leaders. AMG is the first TV publisher to move forward with a deal of this kind, making VideoAmp their primary and preferred currency, effective immediately.

VideoAmp and TransUnion® (NYSE: TRU) have joined forces to release a comprehensive analytics solution for cross-platform media measurement and optimization. Marketers will now have even more accurate visibility into the effectiveness of their linear television advertising by integrating VideoAmp's TV viewership dataset with the TruAudience® marketing analytics and attribution solution.

VideoAmp today announced that Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023, will be utilizing VideoAmp as a currency for the 2023-24 Upfront season, transforming how the agency plans, buys, and measures television. Horizon, an early mover and leader in the big data-based currency area, will negotiate and transact on VideoAmp as currency for demo and advanced audience guarantees for national linear television across select clients. The agency will also utilize VideoAmp for planning, analytics, and measurement to leverage VideoAmp’s big data solution to drive better outcomes for their clients.

VideoAmp today announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform. This integration incorporates YouTube into VideoAmp’s cross-platform audience measurement solution, providing a more holistic view and enabling advertisers to make optimizations throughout the campaign.

Allen Media Group (AMG) today announced VideoAmp will be offered as a new currency in the 2023-24 Upfront season, beginning with The Weather Channel television network. AMG’s decision comes as the industry moves towards a multi-currency marketplace and seeks more accurate, reliable, and effective ways of measuring a company’s media spend. AMG has come to an agreement with VideoAmp, making the shift to big data currency for more stable and sophisticated measurement of advanced audiences and demographics across networks and platforms. This agreement will allow AMG and VideoAmp to more accurately showcase the impact of audiences and innovation across AMG’s platforms.

Advertising platform, VideoAmp, today announced Jenny Wall as their Chief Marketing Officer, a newly created role for the company. Wall will oversee brand and marketing strategy, accelerating VideoAmp’s mission to increase the value of advertising by redefining the way advertising is valued, bought and sold. Wall will report directly to Founder and CEO, Ross McCray.

VideoAmp today announced it has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers looking to transact on linear, streaming video and large digital and social media services through a unified, cross-platform currency.

Advertising measurement, planning, and optimization platform VideoAmp, today announced Nicholas Chakalos has joined their Board of Directors.

VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to strengthen their currency solutions. As an enhancement to their advertising measurement solution, the offering enables TV publishers and advertisers to harness the power of VideoAmp’s commingled dataset to better assess advertiser performance and benchmark against program averages. Leveraging actualized results with inputs from both Smart TV ACR and STB viewership data across more than 39M homes, advertisers and publishers gain access to second-by-second commercial performance data in a flexible user interface.

Software and data platform VideoAmp, today announced Tony Fagan, Chief Technology Officer, will take on an expanded role following a company reorganization that affected approximately 2% of the workforce in order to continue staying ahead of shifts in technological and market trends while driving value for clients and the industry.

Measurement and optimization platform VideoAmp today announced that it will be the latest solution for national TV and video currency to integrate with Mediaocean–the advertising industry’s leading platform for omnichannel advertising–to ensure buyers and sellers can seamlessly transact on VideoAmp data as currency at scale.

TelevisaUnivision, the world's leading Spanish-language media and content company, and VideoAmp, a market leading advertising measurement and optimization platform, today announced a new partnership in which TelevisaUnivision will leverage VideoAmp’s data to power its robust suite of advanced advertising solutions. Through this partnership, TelevisaUnivision will connect VideoAmp’s data to its industry-leading Hispanic household graph to power its planning, targeting, cross-platform measurement and currency solutions, which will enable advertising partners to better reach and connect with the rapidly growing U.S. Hispanic audience.

Software and data platform, VideoAmp, has acquired media investment optimization provider, Elsy, to further scale and accelerate adoption of its measurement and currency solution. Elsy boasts holistic and measurement agnostic platform integration capabilities, supercharging VideoAmp’s technology and proprietary software stack. The integration of Elsy technology within the VideoAmp platform will significantly reduce the amount of manual work required to effectively manage and execute complex cross-platform media campaigns to deliver business outcomes.

VideoAmp, a software and data company, has renewed its data licensing partnership with TiVo®, a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER), giving VideoAmp access to viewing patterns for millions of anonymized households spanning all US media markets.

Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, today announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement.

Software and data company, VideoAmp, today announced $275 million in Series F funding at a $1.4 billion valuation. The latest round of investors includes The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. The investment follows an exponential revenue CAGR (compound annual growth rate) of over 100% for the last five years.

Software and data platform, VideoAmp, today announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights.

VideoAmp and VIZIO (NYSE: VZIO) today announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option for VideoAmp to extend.

Software and data platform, VideoAmp, today announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an alternative currency to plan, transact and measure national media campaigns, further accelerating ViacomCBS’ multi-currency strategy while propelling VideoAmp’s mission to redefine the way media is valued, bought and sold.

Software and data platform, VideoAmp, today announced their official status as a Facebook multi-touch attribution measurement partner. The partnership provides VideoAmp clients with a holistic view of campaign performance across the Facebook family of apps, including Facebook, Instagram and Audience Network alongside linear TV, streaming and digital investments. This holistic view across channels enables VideoAmp to tie media exposure to business outcomes and provide insights for campaign optimization.

Software company VideoAmp, today announced a partnership with Snowflake, the Data Cloud company, which will provide VideoAmp clients with access to multi-party cloud environments as a new means of collaborating with data that enables the highest possible standard of privacy and security. The measurement partnership unlocks value and insights for advertisers, publishers and data owners, allowing for a comprehensive view of cross-screen media measurement and optimization. The use of multiple parties, as opposed to the traditional method of two-party data sharing, is a market leading capability and is currently being leveraged in a pilot program with a major TV network.

Software and data platform, VideoAmp, today announced Tony Fagan as Chief Technology Officer, a newly created role for the company. Fagan will focus on the acceleration and innovation of VideoAmp’s planning, measurement and optimization solutions, along with the data that supports it. Fagan is one of several key hires VideoAmp has made this year with the intention of redefining media measurement and optimization for a more sophisticated advertising ecosystem. Fagan will report directly to CEO and Co-Founder, Ross McCray.

Software and data platform, VideoAmp, today announced the addition of Wendell Younkins as Chief Accounting Officer to its leadership team. Younkins joins at a pivotal time for the market-leading media measurement and optimization company as it sets its sights on exponential growth.

Software and data platform, VideoAmp, today announced Cameron Meierhoefer as Chief Product Officer, a newly created role for the company. Meierhoefer will oversee the Product organization with a focus on measurement and optimization solutions that provide a more sophisticated advertising ecosystem for all parties. Meierhoefer will report directly to CEO and Co-Founder, Ross McCray.

Software and data platform, VideoAmp, has secured a total of $50M of non-dilutive debt financing from Capital IP with the ability to draw up to $25M in further capital. The funding will further accelerate VideoAmp’s leadership position in planning, measurement, optimization and currency solutions for the convergent TV ecosystem. As the consumer video viewership landscape continues to fragment and the need for an infrastructure that unifies linear TV, streaming and digital media audiences intensifies, VideoAmp is positioned as the solution for advertisers, agencies and media owners, redefining how media is valued, bought and sold.

Software and data platform, VideoAmp, has hired Paul Ross as Chief Financial Officer, who will also join the company’s Board of Directors. Ross joins VideoAmp’s executive team with the goal of scaling the company’s infrastructure. This comes at a pivotal moment for VideoAmp, which has seen over 700% growth over the last five years and is on track to approximately double revenue year-over-year in 2021. In addition to Ross’s hire, VideoAmp has made internal promotions, including Michael Parkes being named President, Nick Chakalos being named Chief Strategy Officer, Robert Leff (former CFO) being named Chief Investment Officer and Laura Tormey being named Chief Revenue Officer.

dentsu International’s media service offering, dentsu Media announced today the launch of its new in-house buying solution – Data Enabled Linear TV Activation, also known as DELTA. DELTA reimagines the way our teams have been executing programmatic TV to enhance data-driven, people-based linear TV for clients.